Ways To Avoid Phishing Attacks

With today’s culture it security is one of our biggest concerns with everything being digital from online banking to conferences and evening tax filing. It should be our number one priority to protect ourselves from cyber-attacks and or threats. 

With an increase in phishing attacks, it is said that over thirty percent (30%) of these attacks are done via emails that and being opened unknowingly, which means this should not be taken lightly. Quite a number of your spams contain malicious attachments that can infect devices and or capture essential data. 

What Is Phishing?  

According to the webster dictionary, phishing is defined as a scam by which an internet user is duped (as by a deceptive email message) into revealing personal or confidential information that he scammer/attacker can use illicitly. 

As is said above, a phishing attack usually happens through emails to aid in a cyber attack. Phishing is mainly done via emails sent in links that look most legitimate as that of the reputable company. It is a lucrative business for most scammers/attackers as it players on your most basic instinct.

Avoiding Phishing Scam/Attacks

While phishing attacks are rampant, there are steps that we can take to ensure we are protected. Here are seven ways you can do so:

  1. Check Before You Click: It is easy to click a link/URL displayed in a trustworthy environment; however, an unknown email URL should be checked out before you proceed. Once you receive a random email you are unsure of, you first, hover over the link/URL you see as uncertain before clicking on it. At this point, look to the bottom left corner of your screen to view its corresponding URL. A phishing email may carry a link that looks just like that of a legitimate company, but when selected takes you to a malicious page that will infect devices and capture information.
  2. Stay Informed: It is a fact that as new security measures are made or put in place, the attackers do change their techniques. Not staying on top of the information game (keeping informed), you stand the possible chance of quickly falling prey to these scammers. Updates are often on the news (television) and various online medium.
  3. Update Browser: Security patches are released continuously for popular browsers often. These releases are a defense against various security loopholes that may be noticed and even used by numerous scammers and cyber attackers. Once an upgrade is speculated, please upgrade immediately, ignoring updates that only leave you prey for your attackers.
  4. Avoiding Attachments and Links: When to avoid illegitimate URL/links at times, hit us in the face, but we choose to ignore them. We can pick this up easy or say some of the this we have ignored are lousy grammar, request for personal information misspelling, or even a.net where a .com should be. This means never click on a link or attachment that is not trustworthy.
  5. Anti-phishing Installation: You would find with modernized browsers that they would have an anti-phishing toolbar already installed for your auto protection. This protection is done by doing quick checks on sites you are visiting compared to popular fishing websites. The sophistication of this tool quickly alerts you to any malicious site s once visiting. This is one know layer of protection and is entirely free for its users. 
  6. Never Give Personal Information: This is the golden rule and is being said many times but never enough. Don’t ever volunteer your sensitive personal information. Articles prior will inform you of your confidential data that you should never share. These include but, in the know ay limited to financial details, login credentials for separate accounts, social security number (SSN), and many more. If you notice the majority of the phishing websites carefully frequently request the previously mentioned sensitive information.
  7. Antivirus Software: There are multi reasons for using antivirus software, and phishing protection are one such. Your antivirus software stays on your device(s) to protect from malicious attacks that may work around your first security line or work around the loophole. It is like another line of defense.

Conclusion

 I hope this article aids you in being better able to protect against phishing attacks and scams. Reminder to always check your URLs or links before clicking to go through to your new browser. Continually update browser and antivirus software as these protect you by hiding your possible loopholes and system workarounds. The most important rule of them all never shares sensitive information and login credentials. 


Your Digital Identity

While initially, it was said that your online whereabouts do not define you as they only entail things that are mechanical such as your email address, phone number, IP addresses, and items of that genre. We all can agree that this has significantly changed with most of our lives in the digital space. This dimension has gained rather exciting attention. This all makes it much easier for most of our worst nightmares, “identity theft.” 

What Is Digital Identity?

Though the concept of digital identity may seem complicated and somewhat tricky to understand, some information will give clarity. 

Digital identity is defined as a network or internet equivalent that holds or consists of information about you. As we evolve through our digital journey, our life becomes that of our online and offline activity, as such events are surveyed via the digital domain. These pieces of information that entail your digital identity can be as minimal as a comment on various online mediums to big as sharing sensitive information like social security number or single user name or email address. These are called your “digital attributes.” 

What Are Digital Attributes?

As the Internet of Things (IoT) increases every day by various mediums, be it applications, networks, or otherwise, the attributes also increase with this. While we have named a few earlier, here is a list with a few more. 

  1. Social Security Number (SSN)
  2. Login Credentials (email address/username and password)
  3. Online Accounts
  4. Online Activity (Searches)
  5. Social Events (likes, posts, and shares)
  6. Comments made on articles or social media

Protect My Digital Identity 

In the end, our digital identities are here to stay. As avast so humorously states it, “As long as your online Doppelganger exists, there will always be someone hoping to exploit it.”

Some steps or actions can put in place to mitigate or even prevent attacks or digit identity infiltration from happening.

  1. Invest In A VPN: Always use a virtual private network (VPN), as this software establishes a secure path between you and the server hence protecting your digital identity. See more in the article, why invest in a VPN.
  2. Protect Your User Name and Password: Often, advice not to share your credentials with anyone is worth obeying. This is one step in protecting your digital Doppelganger existence. Another step is implementing a password manager; this places secure encryption on your passwords and gives you the marvelous advantage of managing passwords for one central spot.
  3. Search Engine: It is best to use a search engine that is most secure. In most cases, users substitute with incognito web browsers.

Other Steps In Protecting Your Digital Identity

  1. Burn or shred documents containing sensitive personal information
  2. Limit sharing of sensitive information such as SSN
  3. Use unique and strong passwords on all online accounts
  4. Never share login credentials
  5. Secure home and workplace Wi-Fi networks

Digital Transformation Security and Its Impact

Digital transformation is having a widely significant impact on technology as we grow, from cloud storage to mobile adaptation, which means it goes beyond website and system responsiveness and deals with solutions for all possible hacks or attacks. What will you also notice in companies’ changes? These established businesses continuously roll out new changes and upgrades to ensure that all the latest security protection measures are in place to ensure customers/clients can browse and conduct business safely without worrying about online safety. 

Companies do know that “growth is key,” with that said, technological upgrades are done for better business outcomes for customers.

These transformations usually affect small businesses and large businesses alike, as change requires the participation of all departments or members to be involved. This is so as the transition then has to be understood by all be it, customers, who are the largest stakeholder, office members, or partners. While digital transformation is quite essential, it keeps our companies’ IT teams or provider of said service busy at all times. All IT companies are constantly researching to keep the pace going with security needs to ensure all affiliates are protected.     

Believing it is safe to say most, security practitioners were not anticipating such a drastic shift in the digital transformation field and the weight it brings to the market affecting security. With this, organization and their various teams are always on point and have to stay that way for preparation and consumer protection. Security practitioners, as well as IT personals, have to keep abreast and updated as again the cannot be caught ill-prepared for any changes.

 

Digital Transformation Impact On Security 

According to avast.com, small or mid-sized business (SMB) groups defines digital transformation as, “using digital technologies to create new or modify existing business processes, practices, models, cultures and customer experiences.” It also stats that data revealed that nearly 60% of SMBs are now familiar with the term and understand its meaning and is said to double in the past two (2) years. 

It is a fact that all online activity can indeed impact your business in the way of cybersecurity. As employees in multiple industries and varied areas of a function, we all use one thing or another. What does impact your security level, from as simple as browsing the web, sending or accessing emails, or even the use of cloud storage opens us up for network infiltration? 

Though digital transformation in a more condensed form is all about technology improving and the innovative drive of data to improve on business and how we serve, it is safe to say we have a long way to grow. Some key factors must be implemented in the growth as well; some are customer insight, efficiency in operation, and business agility enhancement.  

Success In Transformation 

A successful digital transformation is an aim for all companies, but we need to take a lot into the equation to accomplish this. So when looking at an organization (security practitioner or IT) with a high success rate in withstanding and securing your data, here is a list of things to consider. 

  • Network safeguard right across and always check for possible improvements 
  • Security practices are still in place
  • The business system security architecture is unified and constant work is done to maintain
  • Threat intelligence is shared across the company to keep all teams informed 
  • Their ability to reach out and assist strategically executing projects securely

Cyber Attacks That Tampers With Your Privacy

 An increase in technology also increases the possibility of evolved cyber attacks and/or threats. As we get wiser in systems we use or measures to take, so do our hackers, whose aim is to compromise our systems, security, data, and other information, including account numbers, emails, and passwords. This interference can lead to theft of identity, loss of funds from a financial institution, and much more company devastation. 

In this article, we hope to educate you on prevalent attacks that many cause from your online presence and actions that can be taken to mitigate and prevent further trouble.

What Are Some Common Cyber-Attacks?

Computer Crime: Internet Phishing a login and password concept

SSL Stripping

What is SSL stripping? This is also known as an SSL downgrade attack and is an attack used to compass security enforces by the SSL certificates on websites. HTTP and HTTPs function in the request-response protocol, but they deem it more secure as for the request encryption through SSL. 

SSL is a secure protocol used for communicating sensitive information; this information includes but not limited to banking details, email correspondence, to name a few. An encrypted connection between both parties creates this protocol’s security; this is usually a client application and a server. For a secure connection to be established in most scenarios, the following occurs.

  1. A user sends an unsecured HTTP request
  2. The server replies by HTTP and then redirects the user to a secure protocol (HTTPS).
  3. The secure session begins when the user submits a secure HTTPS. 

For the SSL strip to happen, a hacker intercepts the redirected HTTP to the secure HTTPS protocol and interferes with requests between the user and server. The hacker proceeds to establish the connection (HTTPS) between her/himself and server, and an unsecured bond with the user, the hacker acting as a third party.

Help Of a VPN

A Previous article titled Why Invest In A VPNinforms you how a VPN can be your best option for hackers, identity theft, and generally cybercriminals. Virtual Private Network (VPN) allows users to have a secure connection to other networks via the internet; this is usually done remotely. A VPN hides your IP address, which then protects you from identity theft by encrypting your data; all this is done by routing you through a private network. With information encrypted being sent from the user to your intended location, data intercepted by hackers would be unreadable.  

Min-in-the middle

A man-in-the-middle (MITM) attack happens when the attacker/hacker intercepts the communication to inject malware to your device, be it PC or mobile. The MITM usually consists of three parties: the victim (user), the website, or entity the victim is attempting to communicate with and the interceptor/hacker. 

The MITM methods are most times to steal the browser cookies, phishing, and to identify login credentials that are stored. These allow your attacker(s) to insert themselves between the victim and the intended entity to gain relevant credentials and other valuable information.

Fake Hotspots for Wi-Fi

One of the most natural things for hackers to do may be to set-u a false wi-fi hotspot name Barnes & Noble, McDonald, or everyone’s favorite Starbucks. These frauds would look most reputable and would be seen as convenient and identical to the network commonly used. Once connected to this network and data transmission begins, hackers will have access to all your details. This to the hacker is like “taking candy from a child.”

Packet Sniffing

This is considered as the gathering, collecting, and logging of possibly all that passes through your computer network. When using a website with an unprotected network can allow your hacker to attach hi/herself unto packets of information passing between you and the website trying to reach and process.


Why Invest In A VPN?

Multiple questions are surrounding the need and reasons to invest in a VPN. This article seeks to inform you of and answer the majority of issues surrounding the blur of VPN.

What is a VPN?

The abbreviation stands for Virtual Private Network; this is a virtual pathway between devices. A VPN allows its users to create a secure connection to other networks via the internet. With the feature of encryption, it safeguards your every move on the internet, be it working, shopping or banking, proves to be one of the best tools on the market to ensure your internet privacy.  

 

How does a VPN work?

Did you know that VPNs were initially set up by Microsoft in 1996, to have employees remote securely to the company’s internal network?

Virtual Private Network (VPN) works by routing your traffic through a VPN server instead of sending it directly to your internet service provider. What this does is data that is transmitted via the internet, such as your online searches, uploads, and others appear to be coming from your VPN server and not your devices used for browsing. 

In our previous article titled IP Address Security, you would have read how a VPN aids in protecting your IP address, which is a unique number associated with your home or office network. This unique number is visible to the web; hence investing in a VPN hides your IP address by rerouting your traffic, thus protecting your identity with the added encryption feature.

 

Why Use A VPN?

I recently had a conversation with a friend who asked me; why do I need to use a VPN? My answer was, why not? Not several people use the tool for varied privacy reasons. At that time, I thought we are more modernized, and everything is or can be done online.

Public Networks: public network wi-fi, which is found in your favorite places as your favorite coffee shop, and other areas are exceptionally high-risk. If a hacker is on this same open or public network, this individual will easily spy on your activity with the high potential of accessing and using your private information. Having a VPN secured network will have all hidden, and your identity secured.

Why Use a VPN In Home?: The VPN affords you the opportunity of IP address protection, but it also allows you to hide your internet provider. You may say that is not important, but you avoid discrimination of price and geo-blocks on media with it. 

 

Six Reasons To Use A VPN

The piece of mind for secure connections where ever you go:

We mentioned the public network earlier. While it is not security or privacy correct, we all fall short of using that coffee shop wi-fi or the airport wi-fi as we need to connect, to check and reply to that email or simply view social media, I have. In doing that, we shared our information with multiple people in our location. 

Accessing video streaming content where ever you travel worldwide:

True story: A year ago I took a trip to the Caribbean while on the island I decided to get connected to the internet and watch my favorite investigating series, only to find out it wasn’t available in my geo-location. My first shocker of many that could have been resolved with a VPN. 

Seen that a VPN allows you to connect to a US-based server or an equivalent home server while you take those memorable trips, this has your streaming services thinking you are still at home.

Be safe shopping locally or internationally online:

We can’t deny the convenience and benefits of shopping from your most comforting spot (home or office), can’t deny online shopping. 

A reminder from the previous article “website security” shop or disclose sensitive information only to SSL certified websites, which means your website should have the closed lock to the front of “https.” In this, the site is more secured for you.

Feel secure when banking online:

From the various conversations with customers and clients, one of the most important to both parties to secure other than their social security number (SSN) is their banking information. Your VPN provides an additional security layer, which puts your mind at ease because we all love the convenience of online banking.

Ability to remain anonymous:

Often we may hear the phrase, “our phones listen to us,” and that is true. We often search for items in our search engines, and they pop up on our social media page(s), which proves our devices listen but safe to say they provide answers. 

Your VPN allows you to remain anonymous from shopping for flights to checking in your hotel room as these websites also track your activity.

What fears of public wi-fi?

It cannot be said too many times, airports and other places with public wi-fi offer you this opportunity to be entertained or busy while waiting on your flight or even coffee. You may not realize that this would be a hotspot for identity theft just waiting to happen.

 

Advantages of:

  • Censorship avoidance: Though illegal in most cases to circumvent restricted government information sometimes it is necessary and a VPN allows that.
  • Stream from any location: A VPN gives you the grand privilege to stream your favorite videos from whichever location you are. 
  • Beat price discrimination: Your location and internet service providers play a huge role in this area. Have you ever realize that your more sought after items from your browser usually populates your social media pages and other sites? Your VPN helps in minimizing in that department.
  • Don’t be tracked: Cannot be said too many times a VPN adds that layer that hides you from hackers and other cyber type criminals. 

Disadvantages of:

  • VPN Blocked: I learned this at an inopportune time on my part, that companies do get wiser in detecting VPN. Here I was settled to stream one of my favorite series and the website gave me an error as it was detecting my VPN. 
  • No cookie protection: There are cookies that sole purpose is to make the websites work better, in those cases, the VPNs will not be able to block cookies. You are allowed with the privilege of deleting cookies that track or some virus protection such as AVAST that allows you a secure browser. 
  • Potential slow speed: This happens as there is a lot more pressure on website traffic putting it through a VPN, with all the steps of finding a private network. 
  • May not have complete privacy: This point must be most alarming. While your VPN blocks and secure from hackers, government entities, and any other lurkers, your VPN providers can see all activity if they wish.

Website UX Impact On Conversion

Previous articles such as Reasons Business Needs A Responsive Website and Before Closing The Deal On Your Design would definitely impact what you are about to read.

Your website user experience (UX) determines the ease of the website for your user and how long the user stays on the page. The aim at all times is to have our user conversion increased, this is converting to leads.

Bear in mind that your UX design is always the backbone of your website and website of that matter.

Here are five (5) tips on improving your user experience of your website thus, impacting your website’s conversion:

Clear Call To Action Buttons

Once speaking of quality user experience and interface for your visitors, your call-to-action (CTA)buttons play a vital role, be it, visitors, conversion, user engagement of converting your leads to profit.

Your CTAs improve user experience on any website once there are clear. It is strongly advised that your call to action is placed on every page of the site; this should also be clear.

If you have a fold designed website, it is vital to have your CTA above the fold to have it visible to your user. Few things you should keep in mind:

  • Using the right color on your CTA matters. It makes it pronounce, primarily if you use a contrast color other than that of the color scheme, pulls more attention.
  • When writing your CTA, try not to exceed more than four (4) words.
  • Ensure your texts are care oriented, and whatever you do, avoid passive verbal texts. 

 

Fast Loading Pages

A webpage that loads slowly can result in a frustrated user who may eventually click the back button and move to another website faster.

Research has shown that if a website takes three (3) seconds to load, the user may leave. The loading time also can decide if there are further visits by that user or affiliates of such users.

We advise that you not only optimize your website speed only for desktop or pc users but mobile users as well. Considering that most of the world’s population are mobile users, and Google is taking the mobile-first approach, mobile optimizing is recommended without fail.

 

Image Usage

Image usage or choice sometimes is not seeing nearly as important or exciting as it should be. Images help to make the website more visually appealing and tell how good, or bad your website will be. 

Never overuse stock photos; it is seen as cheaper and easily accessible but can take away value and meaning from the point you are aiming at putting across. 

A more realistic overview is usually outlined with original photos and may allow users to connect with your website. As for stock photos may be seen as overuse and may not appeal to the user the way they needed.

 

Color Selection

Color selection plays a huge part in website visitors and their attention span (how long a visitor stays on the website before hitting the back button). The color selection must also be uniform throughout the site. 

Research has shown that over sixty percent (60%) of website users will stay on the website if the color scheme is consistent and reflects on what the product the site is supporting. 

In color, selection takes, for example, a website in support of cancer. The color scheme would be pink and white, for valentine red and white, environmental green, and the list goes on.

 

Check For Errors

When your users search and land on your page, they want to have a working page, getting an error will automatically drive them to another page for service.

One error with high capability to drive the user away from the website would be 404 am while this may not be unavoidable here are some actions to take to mitigate:

  • Constant review while the site is published.
  • Once these are discovered, have them fixed immediately.
  • Relevant images are required to reduce possible annoyance on the website.
  • Ensure your user is confident that you are looking out for their best interest by having words that work with your user to neutralize the effect error has on the user(s). 

 

 


When Choosing Your Domain Name

Choosing the correct name for your domain is not only critical but that is a great business sense, this should be the first step before the design even, this is so as your website is your digital business card. It is worth every bit of effort that you put in choosing a domain name the is memorable unforgettable and represents you and what you stand for in every form. 

With over  350 million registered domain names across all Top-Level Domains (TLD), choosing the best one for your business tells you apart from your competitors and also says if you are only being visited or those visits are converted to leads and profitable leads. For businesses of all sizes, this can be a tedious process and may require hours but if you are thinking days to have that which reflects who you are or your products and services go right ahead.

 

Here are a few tips that we invite you to consider when choosing your domain name:

  • Make .com Your Preferred Choice
  • Make It Memorable
  • Domain Name Generators Assist 
  • Owned Legally
  • Buying Existing Domains
  • Domain Registrar
  • Locking Your Domain 

 

Make .com Your Preferred Choice

We do advise our customers/clients to go for domain name extension .com once available. There are definitely others such as .org, .info, .uk, .ru just name a few. 

So using the trusty .com domain extension versus the other TLDs makes it almost always the correct thing to do. Reasons for this may be; there is an ongoing familiarity with the wider internet user population with domain extension .com. Not sure why this is so but, once a website name is given without a domain extension it is assumed most times that the extension is .com.

The .com TLD on average is used by 40.90% of registered domain users seen in data received on Domain Name Stat.

Though highly recommended there are times when the extension .com is either not available or not applicable, for example on the German Market recommends .de if .com is not available.

 

Make It Memorable

Branding is one of the most vital aspects of your marketing as we need to ensure your website is able to provide your long-term success. In having a brandable or marketable domain name some of the factors we should take a look at include but not limited to; it’s uniqueness, the ability to be easily memorized, having a name that sounds trustworthy and easily pronounced.

Remember shorter is better, try eliminating underscores and symbols in general, if possible keep the characters list than sixteen (16) characters that are not inclusive of the TLDs or domain extension.

In all possible cases avoid using numbers or symbols if it is not apart of the name of the brand. An example of a brand with numbers is rue21 domain name rue21.com

 

Domain Generators Assist

Honestly, we exhaust our options and still do not have a solid name sometimes, in this case, we suggest auto-generating your domain name.

There are various tools that may help in easing the burden of creating your domain name. These tools require the keyword of your business name, in doing this it provides you with that which is available a not avail.  Some of the tools that may help are:

Lean Domain Search

GoDaddy

Business Name Generator by Shopify

Nameboy

 

Owned Legally

We advise that adequate research is done into finalizing the name as infringement can be bad for business. Though this may not be intentional infringing on a trademarked name can happen. 

Researching the name does not have to be an extensive process it can be simply typing the name in the URL of your browser.  

 

Buying Existing Domain

There are various factors that will lead one to purchase an existing (expired) domain name over creating a new domain portfolio. From experience, I was looking for a particular name and that was already taken, however, it was expired and up for grabs and a bit more costly but it was worth it. 

So you don’t make any mistakes I did, the most important thing to do is to check on the history of the domain name before purchasing. We must face the fact that the expired domain name you are about to be the new owner of has a history and you can never be sure of the history.

The advantage of reclaiming an expired domain name is that history can boost ratings on Google seeing that you do not have to start from scratch.

The disadvantage is that you are also unsure of the history as it may feature non-kosher events (gambling, porn,...) this can have you banned from Google entirely.  

The best part is that there are tools to help us along the way, two such tools are bannedcheck.com and ismywebsitepenalized.com, these are to be considered helpers.  

 

Domain Registrar

Domain Registrars are companies that help you to register your domain and gives you full access to it. Going with a trustworthy and respectable company is a key factor. 

Here are a few of registrar companies that we recommend: 

 

Locking Domain

I know this may be a bit alarming for having such a topic, but there are numerous cases of domain hijacking happening.

There are several ways in which your domain can be stolen or hijacked, but, the most common ones are persuasion of giving up your password through phishing or hacking your password. 

If someone gets ahold of your domain account through either of these processes they are able to do whatever they wish with your account. 

Some registrars offer a feature that allows you to keep your account in lock status this prevents the transfer of domain through any unauthorized step. What this means is that the DNS or registration information cannot be configured unless the owner unlocks the domain name.


Vue.Js Advantage & Disadvantages

Vue.Js is an open-source JavaScript framework solely for the use of building user interfaces. Created by Evan You with an initial release date of February 2016 and a stable release December 2019.  Vue is a progressive framework for building user interfaces. Unlike other frameworks, Vue is more adaptable, versatile, maintainable and testable code base. 

Even state-of-the-art web applications have their advantages and drawbacks. Let’s delve into a few of those:

 

Advantages:

  • Integration:

    Vue is a popular one amongst developers as they are able to easily integrate into other applications or frameworks such as React. This allows developers to make changes that are required for individual projects. The beauty of having a back-end written in JavaScript gives it the capability for developers to experiment with applications with similar functionality and visa-versa.

 

  • Simple:

    Setting out to remove the bulk code and have developers achieving results in a little line of code as possible was attained.

 

  • Limited Restrictions:

    Having great flexibility and the fewer restriction is just another awesome advantage that Vue.Js has. This flexibility allows the user to write in CSS file, HTML file, and JavaScript file by the use of the virtual node. Using the parts that allow the combination with the modular approach, the core, and various other libraries also allow developers to solve problems in their varied ways.

 

  • User Friendly:

    It does not have a deep learning curve, this is beneficial to most developers interviewed and they need to learn on the project at times based on clients’ requirements. Seeing that most developers already have HTML, CSS, and JavaScript in their languages. Vue gives the awesome privilege of browser editing as browsers such as Firefox and Chrome have the plugin to assist.

 

  • Documentation:

    For any product what sells is detailed documentation, in this case, it eases the learning curve of the developer. While the documentation ensures inexperience developer has the basic knowledge to develop an app it also shows options that are offered by the framework.

 

  • Customization:

    Not only all functionalities are readily accessible to the developers they are also able to rename as they like or to their comfort.

Disadvantages

 

  • Lack of Support:

    Being a fairly new framework/language that has become popular in such a short time does not have that large support community of active programmers.

 

  • Plugins Limit:

    Seeing that Vue.js is fairly new support for its plugins may not be available this simple means developer using this framework would need to switch between framework to fill those missing areas.

 

 


Make Node.Js A Choice For Your Next Project

In this article, we are going to ensure that before you make that tough decision you are first educated on the history and some advantages of this language. Ensuring that the choice is right from development to testing to launch.

Node.js was written in 2009 initially by Ryan Dahl. The initial release was known to support Linux and Mac OS. While the development was done by Ryan and maintenance led by him the later sponsor was done by Joyent.   

 

Node.Js is an open-source, cross-platform built on Chrome’s Javascript runtime environment. This is enabling the usage of JavaScript for building server-side applications having access to operating systems running scripts to produce dynamic web page contents before being sent to users. 

 

Node.Js is being used by multiple companies and in his paragraph, I will be discussing a few that uses:

Netflix

This is the leading internet movie network with over 140 million users, this is one such company that trust their server Node.Js capable hands. With the leverage of lightweight and fast performing platform, Node. Js allows the company and their user to be flexible in selecting the package of their choice.

Uber

Reliability, urgency, efficiency and excellent user experience. Node. Js allows an environment where drivers and customers are able to work in a fairly easy environment as Uber is a massive system to take on and work this effectively. 

PayPal

Being one of the largest fintech leaders PayPal as trust such an asset to Node.Js. Being originally built on Java for the to JavaScript you can say for the experimental phase investors settled for the Node.Js platform. 

eBay

Node.Js made e-commerce great, eBay being a multinational website they are always open to making the user experience better. Being able to provide updates to over 180 million users in real-time was a target that they have achieved as the platform was able to display their multi-pages and Node.Js proves to be a perfect fit. 

 

The Pros Of Node.Js

    • Easy to Learn: Most front-end developers would have a full handle on JavaScript as it is the most popular language for that area. This makes it easier for the transition into Node.Js at the backend also, taking away way less time. 
    • Easy Scalability: One advantageous feature is that this application is scalable both horizontally and vertically. This allows developers to add nodes to the existing system for horizontal scalability as for vertical scalability developers are able to add resources to the existing system. 
    • High Performance: Interpreting the JavaScript code by the V8 engine compiling the code in machine code makes it easier and faster to implement.
    • Single Programming Language: Through Google’s V8 JavaScript engine Node.Js offers the luxury of writing server-side applications in JavaScript. Also, allows developers the grand opportunity to write both front-end and back-end applications in JavaScript runtime environment.
    • Large Community: Node.Js after development maintains a large active community of developers who constantly contributes to the development of the technology.
    • Caching: The Node.Js runtime environment continues to facilitate the caching of single modules. Getting a request for the first module it caches in the application memory, this allows a module to load quickly hence responding to the user within a short period.  
    • Development Speed:  Allowing developers to increase their speed the technology supports various tools and is indeed a lightweight. Investing way less effort the technology management registry provides several libraries to build applications.
    • Mobile-Friendly: This technology provides the competitive edge we speak about in previous articles by improving response and development time. This technology has proven to be adaptable, able to manage a vast server load and efficient.

What Does Mobile Website Development Do For You and Your Brand?

Few articles ago I post about having a Responsive Website in that you were informed of the increase in mobile usage and keeping up with your clientele in that light. Now, I will be informing you of what a mobile website does for you and your brand. 

Having your website does not mean it is automatically mobile device friendly. Ensuring that this is so may take a little time and more effort does help your brand in the end. It is suitable to have a mobile-friendly website so as to intrigue your user/clientele. Here are some additional benefits: 

 

  1. Customers’ Trust 
  2. Visitors increase
  3. Boosts Image Brand
  4. Mobile Customers Appreciate
  5. Business Relevance

Customers’ Trust 

A customer is more trusting of a client that is reachable and a website that is not only responsive or functional on a PC as they y rather explore and encourage trust professionalism and great appearance. Have this grave advantage gives you the opportunity to update your company’s changes in trends. In this update, you keep the requirements of the customers in mind.

 

Visitors’ Increase

Having an intuitive design for your mobile website definitely helps to boost the number of visitors to your webpage. This increase in numbers helps with leads which then positively impacts business expansion.

 

Boost Image Brand

Having a professional mobile website helps to boost your brand among your customers. The top advantage of this is that your customers are able to access your website and information where-ever they are. This offers a great chance for your business to grow rather than having to wait to view updates on a system or laptop. 

 

Mobile Customers Appreciation

A mobile website shows many things, this greatly targets people who are traveling and then we have customers who are just comfortable using tablets and phones. A mobile-friendly website will allow all your traveling customers the opportunity to keep abreast of updates and be able to reach your company.  

 

Business Relevance

Look at it this way, you may be offering your customers/clients the best deals or a product that is modern, the customer service may also be excellent but in most cases, if your website is not accessible on mobile or the experience is not great this may damage your user-base. As said earlier a website that is mobile accessible can increase your visitors, leads, and profit.